People are wanting, expecting and demanding more from the businesses they interact with.

The need to feel some kind of connection to you if they're going to do any kind of business with you.

Storytelling is quickly becoming the ultimate tool in your marketing kit to people to do exactly this and the building industry is one of the best industries for storytelling and the impact and power that it can have.

But what is "story" when it comes to the building industry and why should you even care?

Enjoy :-)