Maple on Edward - Vic Lake Architects

Not every project is going to be able to have someone sit down and talk on camera.

It's just not always practical and yeah, the thought of being on camera can be scary for some.

I get it.

Just because you can't have that extra depth to showcasing your work doesn't mean that you have to miss out on something special to connect with your ideal client and showcase the lifestyle that you can provide them.

That's why I created this video.

A lot of architecture videos are going down the path of music video clips.

They're fast paced with big camera moves and cuts every 3 seconds.

If you're creating a show reel or wanting to out produce the next guy, yeah sure that might work. But architecture isn't fast paced.

It's thoughtful, considered and intentional. A lot of work went into creating the design and the kind of lifestyle your clients are paying you to provide them so shouldn't the same approach be taken to showing it to the world?

I think so.