Light & Lines 5-Step Marketing Plan for Builders & Architects
Repeatedly attract your ideal clients with compelling social media content, architectural photography & emotionally engaging video storytelling
Showcase Your Unique Skills And Attract Your Dream Projects
You're not an average builder or architect, so don't settle for average marketing.
The building game is more competitive than ever, and a focused and intentional approach is the only way to resonate with your clients and get results.
Increase your visibility, attract more desirable projects, and get recognised as an industry leader by implementing your personalised 5-step marketing plan.
Marketing That Gets Results
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Be Instantly Recognisable
Stand out from the crowd and become the go-to name in people's minds. Get recognised for your unique skill set.
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Focus On Your Craft
With expertly handled photography, video and social media content, you can dedicate your time to what you truly excel at - building great projects.
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Get Fired Up
Select projects that truly excite you and your team. Stop settling for just any job and start choosing the work that inspires you.
Stand Out With Proven Construction Marketing Strategies
Join the ranks of builders who have revolutionised the way they market their business.
It all starts here.
Hear from Simon La Delfa, the owner and director of SLD Projects on the success he’s seen from implementing this marketing plan in his business
Let's make you not just a choice but the choice for quality building projects
Boost your business with a tailored 5-step content, marketing and social media plan developed specifically for the building and construction industry.
With my industry expertise, you can focus on creating exceptional buildings and projects while I ensure your marketing makes people feel something through purposeful, compelling documentary storytelling and video content.
The 5-Step Marketing Plan For Building Companies
Here’s how my unique 5-Step Marketing Plan is specifically designed to elevate your building business.
Each step is tailored to showcase your expertise, connect with your ideal clients, and make your brand the first choice in a crowded market.
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Revamp your social media with a comprehensive plan. Establish an impactful first impression with high-quality, professional photography and video that enhances your credibility.
What You Get: Social media content plan. 10-30 images, a 1-2 minute video, and fresh monthly content to promote your brand and stand out online.
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Converting high-quality clients needs high-quality content. Compelling visual content helps convert website visitors into clients. Show your ability to deliver high-quality projects, planting the seed in clients' minds that you're their ideal builder.
What You Get: Professional, editorial-style images that reflect who your business is. Engaging videos that connect with viewers and get them to stop scrolling. New videos and images are provided during the build and after project completion.
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Detail your project journey, focusing on your expertise and client value. Build trust and credibility, showing potential clients you understand and can solve their needs.
What You Get: An engaging architectural film at the end of each projects highlighting your unique problem-solving skills and client satisfaction.
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Not your average testimonial. These in-depth case studies move beyond basic testimonials to show real problem-solving and real value. Enhancing your appeal to potential clients.
What You Get: Compelling client stories illustrating how you've created dream homes and transformed their lifestyle
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The most powerful tool in yomr marketing tool kit.
Share your personal journey and vision and establish a deep emotional connection with prospects, setting you apart from competitors.
Everything you need to really drive home who you are and what you’re about and leave prospective clients convinced that you’re the builder for them.
What You Get: A powerful narrative that isn’t the typical “corporate video” look but one that truly resonates with people and moves them to action
Take the first step towards being the builder everyone talks about.
Hi, I’m Ben Greaves.
Photographer, film maker and marketing specialist for builders and architects.
With over 10 years as a photographer in the architecture and design space, I’ve seen what stands out and grabs attention.
I understand building companies inside and out. I know what works and what’s a complete waste of time and money.
That’s why I’ve created a proven 5-step social media content Marketing Plan to help you easily and repeatedly land projects without competing on price or quality.
I help my clients figure out their message and deliver it succinctly, in the shortest and most effective way. I dive in deep to figure out the goal of this piece we’re going to create so they can get the results they need.
When you can add a human connection to a story and, in my case, add a human connection with video and images, it changes everything. It goes from a video that somebody was like, “Oh, that's a nice video,” and maybe clicking off it after a few seconds to leaning in and wanting to hear more and to understand more.
We’re all drawn to connecting with other human beings. And THAT is what I create for my clients.
Imagine only working with clients who are excited to work with you.
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Step 1: Request A Call
Jumpstart your journey by calling to discover if we're the right fit. We'll explore your challenges and create a social media content plan to make your building company the first choice for clients.
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Step 2: Implement your 5-Step Marketing Plan
My personalised 5-Step Marketing Plan turns your projects and client testimonials into compelling content. And gives you all you need for targeted social media and visual storytelling.
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Step 3: Become the obvious choice
My personalised 5-Step Marketing Plan turns your projects and client testimonials into compelling content. And gives you all you need for targeted social media and visual storytelling.
AS WORKED WITH
Don't let hesitation hold back the growth of your business.
If you're still wondering whether this 5-Step Marketing Plan is right for you, consider this: every day you're not standing out is a day you're blending in with the competition.
If you’re blending in, nothing changes.
Running a successful building business involves more than just showing a final finished project.
It’s about connecting with people and building trust with them. Trust that you’re the right person to take them on a journey to create the most valuable thing in their life…
Their home.
It’s where children are born, stories are shared, and lives come together for generations to come.
If you’re not actively connecting with your clients and only relying on word of mouth or nice photos, you can only grow so much and at a much slower pace.
Request a call today, and let's discuss how we can tailor this plan to elevate your brand, attract your ideal projects, and have you repeatedly land your dream clients and projects.
This is your moment to transform your business - seize it.
Frequently Asked Questions
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This works for any builder, commercial or residential who wants to pick and choose their projects and repeatedly work on projects that excite them.
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The whole point of the 5 step marketing plan is to help you reclaim your time so you can focus on your business and your projects.
This is a done WITH you plan, not a done FOR you plan, so you can expect regular conversations about your business and marketing so we can make sure we're getting results.
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Most of the time, the photographer. I recently filmed a video that explains this in more detail - watch here.
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Because you're working with me and I'm a specialist in this field. Unlike other photographers, you won't find me shooting weddings or families. It's not what I do.
It's tailored specifically to builders because I don't work for other industries
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Hear first hand from Simon La Delfa from SLD Projects about the success he’s seen while working with me
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I'll send you my packages and pricing PDF to give you the full breakdown on this but the social media part of the plan is built around monthly site visits to your projects so we can properly document it as it progresses.
The overall cost of this part of the plan is spread across multiple site visits to keep your costs down, your cashflow healthy and save you the headache of spending thousands on a photographer at the end of your project
On average it takes my clients 12-18 months to build a home and the plan includes all the photos of the finished project so you can display it on your website
Other parts of this plan such as client interviews and brand story videos, are individual one off fees.
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Only for site visit content. Due to the complexity of architectural photography and films they must be booked on separate days.
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I filmed a short video to explain a bit about what my intentions are when working with someone and to also answer that question you’ve no doubt asked “what will my work actually look like”
Take the first step towards being the builder everyone talks about.