Meet Simon.  He's a Sydney Builder.

We connected a few years ago and he made a decision to look into this whole video and "story" thing.

As a builder, why would you even  look into videos or stories about your business? "Your work speaks for itself" right?

Well, Simon's thinking was "well, why not".

Simon understands that marketing your business isn't all about bringing in new leads and showing the work that you do.

Like many builders, he was sick of not being clear on who he was a builder for, and he was getting frustrated at not putting out the right message and his brand perception.

So lets go back to basics and break it down.

Who: Simon La Delfa - SLD Projects

Problems:

• Using a regurgitated sales pitch that barely worked, and was very hit or miss

• He's a great builder, but not a salesman. The problem is salesmen win the work. Not the best builder.

• He tried your typical kind of construction videos in the past (that everyone does) - and it didn't work.

• His message was like every other builder out there. "good quality, good, communication” etc

• Felt like a struggling builder.

• Struggling with prospects that didn't match his vetting process (unqualified).

• Always had to justify his pricing

• He didn't have the right projects yet. (this didn't stop him trying to get the right projects).

• He tried "marketing" - and it didn't work.

Solution:

We sat down and got stuck into his business. We got clear on his vision, message and target market as a builder and started to create stories to market correctly.

Did it work? Well, if you watch this video with Simon you'll understand the HUGE impact this has on his business.

Here are some of the outcomes:

• Built confidence not only in his business, but himself as a builder.

• Clearly defined a message to differentiate him on a deeper level

• Doesn't have to sell himself as the right type of builder.  The clients have to sell them self to him as the right type of client for his business

• Changed the way he operates his business (before we even created a single video - by getting clear first)

One thing's for sure when Simon finally decided to stop, and go on the journey to get clear on who “SLD Projects” is, things got better immediately.

When he launched his stories, he stepped it up to another level again.

These days, it's not a case of quoting every job, it's about choosing.

So, do you want to become a builder that "chooses" who you work with?

Hit play to watch his video