5 Reasons Builders & Architects Should Use Video Marketing

Still wondering if video is right for your business? In this video I’m going to give you my top 5 reasons why you should start making videos today.

Digital marketing is constantly evolving, and if you don’t adapt with it you risk getting left behind.

One trend that has emerged over the last few years is video. It has quickly become the most popular form of content on the internet, and more and more businesses are adding it to their marketing strategy.

Video marketing might seem intimidating if you’re new to it, but luckily it’s easier than ever to create an engaging video. Pretty much every smartphone comes with an HD camera these days, and there are plenty of free and affordable editing apps that allow you to create professional looking videos.

Still wondering if video is right for your business? Here are five reasons why you should start making videos today.

They increase conversions

An enticing headline, eye-catching images, and benefit-rich copy go a long way towards boosting your conversions. But a study by Techjury showed that adding a video to your landing page can improve conversions by up to 86%.

Here’s a great strategy for your next landing page: after you’ve finished writing all your copy, summarize your offer in a short two to three minute video and place it at the top of the page.

This way, visitors who aren’t big on reading can quickly understand the benefits and how to take the next step. And those who want to learn more can scroll down and read your copy.

Google loves video

If you’re trying to rank higher in Google searches then one of the best things you can do is start adding videos to your pages.

Google knows that many internet users prefer videos to written content, so it makes sense that they’re more likely to rank pages that include a video.

In fact, according to Moovly, a page is 53 times more likely to show up in a search if it has a video.

Mobile users like video too

It’s common knowledge that the percentage of mobile users on the internet is growing rapidly. Just recently, mobile users overtook desktop users, meaning the majority of people who consume your content will do so on a mobile device.

Creating a mobile-friendly site is key, but if you want to make it even easier for smartphone and tablet users you should turn your content into videos.

Videos are quick and easy to view on the go, which is perfect for mobile users who likely only have a couple minutes before they’re on the move again.

Video builds trust

Providing valuable written content and positive testimonials are great ways to gain the trust of your audience. But these tactics still leave a bit of a barrier between you and the reader.

With video, it feels like you’re actually having a conversion with the viewer. You’re opening up your world to them and giving them a chance to see your unique personality.

This let’s them feel like they know you—and when people know you they’re more likely to do business with you.

Are you ready to make your first video?

Plenty of new potential customers are waiting to hear what you have to say—so fire up your camera, share your message, and don’t forget to smile!