Who Own’s The Photos?
So you’ve just completed an amazing project and have some beautiful images that you want to share with the world. But under your license with your photographer, can you? This video will serve as your helpful guide to understanding copyright in the building and design industry.
How To Ask Your Clients For A Case Study
I’m just going to be real with you. It’s never been harder to connect with and land those dream clients and projects.
There’s too many great builders out there for clients to choose from.
So how do you cut through?
Unless you do this next thing, unfortunately, you wont. And it’s not because you’re not a good builder and you don’t do great work.
The honest truth is unless you’re telling the story of your business, the stories of your projects and your clients stories…. You wont cut through and you’ll struggle to connect with the clients you love working with and land those projects you love working on.
If that’s not where you want to find yourself, then watch this video and lets talk about how to implement this for your next project.
Who Are You Talking To?
Who are you talking to?
Do you want to one up other builders?
Do you want to show other builders how well you're doing and how your videos can out produce their videos?
Or do you want to actually get results in the way of better projects, better clients and more profit on your bottom line?
Thats what I discuss in this video
Vanity Metrics
If you’re like 99% of people on social media, you’ve probably fallen victim to the social media trap of paying attention to and chasing the wrong thing.
Subscribers. Followers. Likes. Dislikes - whether we like it or not my friend, whether we admit it or not, these are the numbers. These are the metrics that we clinging to, that we long for to give us credibility as business owners and as content creators. It's how we ascribe credibility subconsciously or consciously to other people. And these are what I would call vanity metrics and in this video I’m going to help you learn what’s a far more important thing to pay attention to
How To Choose an Architectural Photographer
Creating a beautiful home is one thing but now that it's finished you need to showcase it the right way on your website. And when it comes to the job of making the home appear as beautiful on a screen or in a magazine as it does in real life, not any old person with a "fancy camera" will do.
So how do you choose the right architectural photographer for you? Well that's exactly what this video is about.
Stick around to the end and I also answer a really important question that could potentially save you thousands if not tens of thousands of dollars if you get it wrong.
Storytelling For The Building Industry
Storytelling is quickly becoming the ultimate tool in your marketing kit to people to do exactly this and the building industry is one of the best industries for storytelling and the impact and power that it can have.
But what is "story" when it comes to the building industry and why should you even care?
Enjoy :-)
2024 Marketing Predictions For Builders
When it comes to marketing for the building and design industry the landscape of marketing constantly changes.
It doesn't matter if you're a builder, an architect or interior designer. What works today might not work tomorrow.
You need to adapt and evolve their marketing to stay current, build trust and be seen as relevant experts by their prospective clients.
In todays video I discuss what I believe are the 5 biggest things we're going to be seeing from builders and the building industry when it comes to their marketing in 2024.
Enjoy :-)
5 Reasons Builders & Architects Should Use Video Marketing
One trend that has emerged over the last few years is video. It has quickly become the most popular form of content on the internet, and more and more businesses are adding it to their marketing strategy.
Still wondering if video is right for your business?
In this video I’m going to give you my top 5 reasons why you should start making videos today.
The 4 Most Important Words In Your Marketing
Having a great product or service, it's just simply not enough to reach the income goals that you have for your business.
You want a great product and a great service. But you need to pair that with strategic marketing, because marketing is how you get people to notice what you have to offer and care enough to buy it.
Now most people get marketing completely wrong, or they overcomplicate it. So let me simplify your marketing for you today and boil it down to just four words. That’s it, 4 words. And these 4 words if they flick a switch for you and give you that “ah ha” moment will literally transform everything you do from this point onwards because, these are the four most important words in all of marketing.
How to get steady traffic to your website
Let’s talk about your website.
So you’ve built it, or you’re about to build it and you’ve got this amazing brand and this amazing business that’s going to change your life.
We inherently know that having the best website in the world or having the best product or service in the world will lead to zero sales if you don’t have a steady stream of web traffic and that’s what I’m going to help you with in todays video.
Does Your Work Speak For Itself?
Some people slide into stranger's DMS, some beg for referrals, some play with chatbots but does your work really speak for itself or are you the one doing the talking?
Let’s discuss.
How Are You Different?
If I asked you "As a builder, how are you different?"
You'd probably tell me,
"I pride myself on quality work"
"We have good communication"
"I complete projects on time"
"I show up on time"
That's not being different, that's just what your client expects.
And everyone says the same thing!
If you really want to know how to be different, watch this video.
How to win clients without selling
If you watched my last video, you learned that every successful architecture firm does 2 things well:
Sells architectural services
Delivers architectural service
In this video, you'll discover how to win clients without selling
5 Steps to getting ideal clients
If you want to get your ideal clients and work on those dream projects this year, listen up because I’m going to break down for you in this video exactly how to do it.
How to win projects when you hate selling
The truth is running an architecture firm has two parts:
Selling architectural services
Delivering architectural services
Without part #1 there is NO part #2.