Bondi Junction House - Spicer Architecture & Renotech Building

Meet Sara - She’s a a project architect for Spicer Architecture in Sydney.

We connected via a mutual colleague when she decided she wanted to do something different to showcase her recently completed project in Bondi Junction.

She didn’t want to just show the physical space like has been done many times before. Instead she wanted to focus on the unique value she brings to a project and the collaborative working relationship between the architect, the builder and the client.

Who: Sara Nueberg - Spicer Architecture

Problems:

• Noticed that most architects are all doing the same thing when it comes to marketing their projects.

• Wanted to highlight the working relationship not just the physical space. A poor working relationship can ruin a great project.

• Build trust and authority. Didn’t want to do all the talking herself. Wanted the perspective of the other people involved.

• Appeal to future clients and connect with them on a more emotional level.

• Increase conversions when it comes to number of enquiries converted from cold to client

• We also wanted whatever we create to be a valuable asset to the builder. Not just the architecture firm.

Solution:

Interview the client and the builder as well as herself about the journey working on this project from start to finish.

We sat down and crafted a series of questions designed to take the viewer on a journey from the clients initial thoughts coming into the build, the working relationship between all parties during construction and the end result for their lifestyle now the project is complete and their family is living in their new home.

We got clear on the message we wanted to deliver so we knew exactly where we wanted to go with our film to make it become a marketing asses that can be used repeatedly. Not just a one off video that will likely never be seen again.

Did it work? Well, after completing this film both the builder and the architect now have a high quality piece of marketing material that’s now doing the following;

• They stand out to their future clients as they’ve now got something that connects with them on a deeper level

• It touches on problems commonly felt by clients heading into a build who might be a bit unsure they’re making the right decision on who they’re working with.

• They don’t have to sell themselves to enquiries. Their clients are now doing the “selling” for them.

• They’re now seeing this as a viable solution to implement into future projects as it adds value and gives a return on their investment. We’ve now successfully changed the way they talk about their business and their projects.

One thing's for sure when it comes to comparing builders and architects, they’ve successfully separated themselves from the crowd. Which isn’t easy to do in a saturated market.

These days, it's not a case of accepting every job, it's about choosing the right projects, with the right people because a great relationship is just as important as a great end product.